Among the many automotive brands that exist under the Stellantis umbrella, few offer a creative palette of exterior paint options such as Dodge and Jeep. That goes for the actual colors as well as the names used to describe them, and starting today, there’s something new for the Jeep Gladiator that’s sure to catch your eye.
The color is called High Velocity, a bright yellow color that is also offered on the Wrangler. Jeep describes the paint as bringing “bright sunshine” to its line of pickup trucks, and it only takes one look to understand what it means. The hue is indeed very bright, balancing yellow and green to create something that is more true to its name radioactive. In the automotive world where silver, gray and white dominate all other colors, it is impossible to miss High Velocity.
It’s not expensive either. Jeep says the shimmery color is available with any Gladiator trim as a $395 option. Given the Gladiator only color, no The $395 add-on is white, High Velocity matches the other options. By the way, it joins Firecracker Red, Sarge Green, Hydro Blue, Sting-Gray, Granite Crystal, Black, and Bright White as color options on Gladiator for 2023.
“Since the Jeep Gladiator arrived for the 2020 model year, customization has been a big part of its identity,” said Jim Morrison, Jeep’s senior vice president and head of North America. “In response to customer demand, High Velocity is the latest example of another bold color that reinforces the enthusiastic personality of our loyal and hardworking Jeep community.”
Jeep has yet to announce pricing for the Gladiator 2023 model. The 2022 Gladiator starts at $38,765 in Sport trim, including a $1,595 destination fee. Considering what we’ve seen in other automakers, at least a small price increase over the years is certainly not out of the question.