Rama is back with a new one Built To Serve special edition pickup truck. The automaker has covered the US armed forces and then some, but now is the time for emergency medical responders to take the spotlight. This is a model 2023 Ram 1500 Built To Serve EMS.
As previously, Built To Serve is a performance package based on the Ram 1500 Big Horn truck or Lone Star Crew Cab. On the outside, this particular pickup is easily recognizable by the United States flag and Built To Serve sticker on the rear quarter panel. A keen eye will see beyond the comprehensive blackout treatment that includes the grille, badge, side steps and exhaust tips. The 20-inch aluminum wheels are not black, but with a gray tint, they contribute to a dark aura. Only two exterior colors are available – Hydro Blue or Bright White.
Apart from the paint job, all Built To Serve The EMS model has the same black interior as the fabric/vinyl upholstery. The blue contrast stitch offers multiple colors, and is special Built To Serve badge affixed to dashboard. Like other models in this series, the front seats are designed to hold velcro patches that owners can use to personalize their trucks.
“The Ram 1500 Built to Serve EMS edition is our way of honoring and expressing our deep gratitude to the frontline heroes who served or have served our country,” said Ram Brand CEO Mike Koval Jr. the work that emergency medical services workers provide to their communities on a daily basis.”
This is the second truck in the new Built To Serve series, in honor of those who provide emergency services. Firefighters are highlighted in the first truck, which will debut in February 2022. Previous Built To Serve The series focuses on branches of the US military, including the Army, Navy, Air Force, Marines, and US Coast Guard.
The Model 2023 Ram 1500 Built To Serve EMS is now available for purchase. Prices start at $56,810, including a $1,895 destination fee.