Lamborghini is moving forward with its venture into the world of non-equal tokens (NFT). Called “The Epic Road Trip,” the program ran for eight months and was conceptualized in collaboration with NFT PRO and INVNT.ATOM. While collecting NFTs in itself is already a lucrative activity, collecting certain types requires a special tour deep into the automaker’s center in Italy.
Lamborghini’s new NFT program embarks on a virtual journey that begins on the Moon, across space, and continues in iconic locations around the world. Of course, Lamborghini supercars are the main subject of road trips represented by NFT which are collected every month for eight months until March 23, 2023.
Specifically, four NFTs will be deleted for four consecutive days of each month – each available for purchase within 24 hours. The first three are NFTs at a regular price of $196.30 each, while the fourth exclusive limited edition NFT retails for $1,963. Only 63 of the latter will be printed each month.
At the end of the campaign, only those who have earned all the monthly NFTs issued – either three regular NFTs or three regular plus limited editions – will receive a special NFT.
Those who purchase two complete monthly collections will be rewarded with digital artwork by Mitja Borkert, Head of Design at Lamborghini, produced for the “The Epic Road Trip” campaign, along with other surprise exclusive gifts.
Meanwhile, those who have completed the first four months of the acquisition will have the opportunity to participate in a special tour of the Lamborghini headquarters in Sant’Agata Bolognese.
“Since 1963, the year it was founded, Automobili Lamborghini has always led from the front, demonstrating this with its super sports cars that continue to be protagonists in the dreams of children and adults around the world. Enter the virtual world of modern collections. with NFT is a natural and evolutionary translation of that dream,” said Christian Mastro, Marketing Director of Automobili Lamborghini.
The first of four NFT series will be released on August 8, 2022, on NFT Lamborghini website.