KIA’s Robot Dog From Super Bowl Ad Helped 22,000 Animals Get Adopted

KIA's Robot Dog From Super Bowl Ad Helped 22,000 Animals Get Adopted


kiain alliance with The Petfinder Foundation spent 2022 working for find homes for animals in shelters. With the year coming to an end, 22,422 pets with new families are reported thanks to the efforts of companies and a little robot dog.

The Robo Dog of the commercial of the Super Bowl 2022 of KIA, which is after a EV6 all over town trying to catch up with him. After a long drive it runs out of power and shuts down before landing in the front seat, but the story doesn’t end there.


The eyes of Robo Dog open and he sees the KIA driver smiling as the EV6 returns to turn on your battery. This was arguably the best in a sea of ​​ads.

However, it is likely that he has passed the commercial mission, which was the starting point for the aforementioned partnership. This started with a $500,000 donation by the manufacturer to cover the costs of adopting pets,

Kia also ordered 10,000 free Robo Dog NFTs, and after a second series of 10,000 which were sold, the greater part going to The Petfinder Foundation.

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Kia is dedicated to giving back and helping more than 22,000 shelter animals find new homes, proving that initiatives like this work and improve local communities, in this case by alleviating the burden of overcrowding at local animal shelters throughout the countrysaid Russell Wager, KIA’s vice president of US marketing.

Robo Dog’s next adventures are unknown, but the truth is that he has already made a big difference in the real world.


Writing New Electric Autos Source: Engine1

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